Emotionally, intellectually and philosophically, the human remains as an avid storyteller since ancient times. The trends emerge and dissipate but what remains constant in the flux of life is our affinity towards narratives and stories. Stories can baffle, entertain, inform, confuse, romanticize and scare you. Especially, films can have a gripping effect, and they can penetrate deep into your psyche; sitting in the dark cinema hall, looking at the screen with a sense of anticipation of ‘what’s next’, have you ever realized how manipulative films are? They can enchant your visual and hearing sense, instigate intellectual curiosity and unearth unconscious emotions. It is the power of motion that moves even the most dispassionate of the humans.
Films are the effective way of telling the brand story; for the companies that are keen on capitalizing on their business on the digital platform should shift their focus from television to the internet. According to a market research company, the global digital ad-spend will overtake Television in the coming six months. Hence, the smartest of the business community are shifting the gears to keep up with the market demand by partnering with top-notch Corporate Video Productions companies to engage their audience on a broader emotional level.
The market has outsmarted and outgrown itself; it does not act only as a selling and buying platform anymore, fortunately, it has evolved into an entertainment platform where customers demand superlative product and services along with personalized brand communication. Therefore, corporate films have become a prominent channel where organizations can leverage their brand communication using the robust digital platform. And it demands you to work with Corporate Film Productions organizations to create contextually correct corporate films that are moving and informative and only skilled filmmakers can bring that balance; otherwise, you would end up having a film that can devastate your brand image.
The Advantages of Corporate Films:
• Engage your customers on an emotional level • Enhance your internal branding through training and new hire induction videos to promote brand value and objective • Create Presentations for Investors, exhibitions and expos • Produce promotional videos for digital and social media campaign • Capitalize on content driven market through visually stunning promos • Create balance between transactional and human value through emotionally moving narrative
However, it demands a professional Corporate Film Maker to create videos that can bring you results. From research to the screenplay, storyboarding, production and post-production every aspect must be crafted artistically to produce videos that can communicate, entertain and generate business. And it needs a scientific approach.
Looking at the media consumption habit, we could securely propose that video is the most effectual way of communicating the brand message; people might not like to read and most of the people do not like as such, unless you happen to create something like “Half or Full Girlfriend” well, jokes apart; that was a best-selling novel but at the end of the day, people are glued to their Television sets, YouTube, WhatsApp, Facebook and Twitter. ‘Yes’, the smarts can take advantage of this obsessive viewing human habit through compelling narratives, but you need the right people to do the job. Never put your brand image at risk by picking up the camera by yourself like a pro to produce a video that can surely go viral but for wrong reasons.